Quite simply, this is one of the cleverest videos you’ll see this year. A series of images, newspaper cuttings, old photographs, maps and objects are used to accompany a lovely, lyrical narrative. The ‘American Dream’ and the passage of time are central themes in ‘New Store No. 2’, a smart, soulful song that showcases Maxwell’s characterful vocals. The song is very personal to Maxwell, following the life of his maternal grandfather who moved from Beirut to small-town Arkansas, where he opened a small store, and is a privileged glimpse into his family. It’s the title track from his newly-released second solo album. Check it out.
Video: Chris Maxwell “New Store No. 2”
