
Check out the emotive new single from JUNO-nominated singer-songwriter Don Amero. Lyrically heartbreaking, “What Were You Thinking” explores deep feelings of loss. Amero’s ranging voice is plaintive, vulnerable and carries us through a flowing tune over sweeping strings. Indeed, his strikingly emotive vocal performance is at the heart of this song. The video, directed by Landon Lake, is beautifully shot and edited and is a great piece of cinematic storytelling in its own right.
The single is from the upcoming album “Broken Record: Part 1 – Heart”, which will be released on 28th February 2025. It’s the first in a series of three 6-song EPs. Amero explains: “It’s about embracing change and always being authentically me in whatever season I’m at in my life, letting go of things I can’t control the outcome of, and making art for the sake of it. There’s a lot of freedom in that mindset. For me, Heart, and all this new music feels like freedom.” Each EP will, “live in its own lane,” he adds. “Each will have a unique feel but focus on the beauty of imperfection. That just felt right to me because, in life, we’re all broken vessels, but when you put everything together, your life, your work, it’s beautiful.”
After twenty years in the music business, Amero is heading in a new direction. Others might think of this as relaunching, rebranding or reinventing himself but he just calls it, “…following my heart.” Amero says of his new approach to songwriting and musical freedom: “A couple of years ago, I came up with a different way of looking at what I do: that I work in the service industry, not the entertainment industry. So, I approach everything I do with an attitude of service.” Powerful and emotional stuff from Don Amero – be moved.