We leave you with this for this week which is quite exciting if you’re anywhere near London next week. The beckon call of live music, complimentary Jack Daniel’s and what’s described as “an immersive multisensory experience” will entice Waterloo Station travellers to delay their evening commutes and take a brief holiday in Tennessee at a special exhibit entitled “The Sights & Sounds of Tennessee” which takes place next week from 4th-17th June. The exhibit is part of a month-long campaign featuring the Tennessee destinations of Nashville, Memphis and Knoxville that follows British Airways’ introduction of its five-days-per-week nonstop service from London Heathrow to Nashville, the capital city and centre to the state. The Sounds of Tennessee exhibit at Waterloo and digital boards throughout London are to feature custom Spotify playlists that will serve as a formal invitation to British holidaymakers to visit Tennessee, one of the world’s top travel destinations for music lovers.
A special kick-off event, featuring Nashville recording artist Gill Landry, formerly of Old Crow Medicine Show, and AMA UK Artist of the Year Yola Carter, will take place at the exhibit on Monday from 2pm. and include remarks by a Tennessee Department of Tourist Development representative.
‘Sights & Sounds of Tennessee’ visitors will stand atop a map of Tennessee and use headphones to listen to music recordings and other sounds you can only experience in Tennessee. Corresponding websites, accessible via mobile devices, enable visitors to virtually transport themselves to Tennessee destinations with 360-degree videos including a scenic vista overlooking the Great Smoky Mountains or one of the many blues clubs lining Memphis’ famous Beale Street.
Live music concerts will be held at the exhibit weekdays from 2 – 4pm, featuring music curated by the UK Americana Music Association (AMA UK) performed by some of the genre’s top artists, followed by a Jack Daniel’s Happy Hour from 4 – 6pm. Scheduled artists include:
Kashena Sampson, 5 June
Robert Vincent, 6 June
Danni Nicholls, 7 June
The Luck, 8 June
Bennett Wilson Poole, 11 June
Jake Morrell, 12 June
Worry Dolls, 13 June
Rob Heron, 14 June
Martin Harley, 15 June
“The UK is home to the world’s greatest travellers, many of whom have been coming to Tennessee for years to experience The Soundtrack of America and enjoy our southern hospitality, great cities, rich history and beautiful outdoors,” said Kevin Triplett, Commissioner of the Tennessee Department of Tourist Development. “The new nonstop service aboard British Airways makes reaching Tennessee easier than ever, and we look forward to welcoming even more of our friends from across the Atlantic in the years to come.” Enjoy the weekend dear readers and if you can’t get to Waterloo next week then enjoy this lovely little number from Bennet Wilson Poole in the privacy of your own home/bus/yacht.
