‘All or Nothing’ is the visually mesmerising new video from Nathaniel Rateliff. His melodic voice is at its most engaging, buoyed by a gentle groove. The song is from the critically-acclaimed ‘And It’s Still Alright’, which was Rateliff’s first solo album in seven years. It’s introspective, reflective, cleverly-written and beautifully performed: all that you’d want from one of the finest exponents of this thing we call Americana.
The video was directed by Doug Spencer, who says of the project: “When I first heard ‘All Or Nothing,’ I was seeing images of the circus going from town to town with Nathaniel as the ringleader. From there we built a dream-like world populated by performers, moving landscapes and a little magic using my smoke techniques, projections and animations. A world within a song and a nice escape for the moment.” A nice escape, indeed.