Some songs just bring musical joy. ‘It’s Getting Better’, the new single from The Sons Of Guns, is one such song – a jaunty singalong that embraces the sheer pleasure of making and listening to music. Just right for your summer playlist, ‘It’s Getting Better’ is influenced by 1970s folk-rock, with jangling guitars, country twang and some great harmony vocals, delivering a memorable, absorbing tune.
The brilliantly light-hearted video features a Dad Dancing Contest, in which the band members play the judges, contestants and the house band. It’s clear that the band had a great time filming, and that sense of playfulness and fun matches the song perfectly and transmits to the viewer. David Zincke, the band’s singer and guitarist, says, “When we recorded it, I found myself dancing along to it like my Uncle Steve used to dance – very stylish dad dancing! And that’s where I got the idea for the music video. A dad dance competition. I figured it would be a lighter, and hopefully funnier departure from the seriousness of the previous single, ‘Hollywood’.” Indeed.
Despite a sound that could have emerged from California or Nashville, Sons of Guns was formed by Zincke in Nice, France, where he recruited Scott Richman on drums, Jack Daniel on guitar, bassist Frankie Connolly and Aymeric Ardimanni on keys. All talented multi-instrumentalists, the band members also all deliver excellent vocals and those harmonies are key to their sound. This single follows ‘Hollywood’ and ‘How Much I Loved Her So’, as the band prepares to release an EP this summer. Look out for it – the joyful, good-natured vibe is something we all need right now.
